40,000 PARTICIPANTS FROM 15 TO 35 YEARS OLD AND MORE!
Manga Comic Con has attendees ranging in age from 15 to 35, even attracting attendees with an older age. Around the world, Comic Con events are not only a festival of communities that love comics, cosplay, movies, technology,… but also a “show off” race of top brands…
In 2022, Comic Con around the world attracted an impressive number of attendees, including 200,000 in New York, 135,000 in San Diego, and 126,600 in Los Angeles.
According to statistics, this “giant” number of attendees has the largest presence of the age group from 15-35 with male predominance (over 60%). It is a combination of Gen Alpha (born after 2010), Gen Z (born 1996-2009) and Gen Y (Millennials, born between 1980-1994). They are the ones who are willing to invest time, money and effort to meet their idols, invest in cosplay, and hunt for limited items. This is the kind of consumer that every brand dreams of.
That’s why the major Comic Con events around the world have such a huge attraction for the top brands in the market, that people even call Comic Con a “show off” race of brands.
In the first year (2022), Manga Comic Con Vietnam had impressive numbers: 20,000 attendees, 13,000 profiles registered online before the event, reached more than 3 million on social network, reached the top 5 keywords of the day.
The 2nd Manga Comic Con will take place from July 29 to July 30, 2023, with a larger scale in a larger venue, many international stars and a series of exciting activities, expected to attract more than 40,000 people. This is the most important event of the year for the pop culture-loving communities and a “fertile ground” for brands to reach their target audience in Vietnam.